LAHORE, SEPT.: In a bid to equip our new colleagues with research tools such as Pakistan Pharmaceutical Index (PKPI), IMS Plus and Sales Analyzer (SA) CCL’s training function recently held a 3-day workshop in collaboration with IQVIA (IMS). The workshop was attended by 24 participants from Marketing and Business Development & Innovation.
While inaugurating the workshop, Muhammad Akram, Commercial Director highlighted the importance of the understanding and implementation of these research tools to formulate an effective brand strategy and to launch a new product.
Dr. Shahzad Khan, MD & CEO thanked the facilitators from IQVIA and advised the audience to get command of the tools. Shoaib Ahmed, Chief HR Officer and Dr. Qaddafi Jahangir, Director Business Development & Innovation also addressed the participants and advised them to practice and implement their learning to improve the quality of their work.
The session was concluded by Dr. Jahangir Qaddafi and souvenirs were presented to the facilitators from IQVIA.
IQVIA, formerly Quintiles and IMS Health, Inc., is an American multinational company serving the combined industries of health information technology and clinical research. It is a provider of biopharmaceutical development and commercial outsourcing services, focused primarily on Phase I-IV clinical trials and associated laboratory and analytical services, including consulting services. It has a network of more than 58,000 employees in more than 100 countries. As of 2017, IQVIA was reported to be one of the world’s largest contract research organizations.