Strategy without execution is useless and execution without strategy is directionless

FAISALABAD, JULY 2019: “In a bid to create synergy between marketing and sales, a daylong workshop was recently arranged in the Serena Hotel Faisalabad with the collaboration of PharmaHub consultancy. The workshop aimed to create result optimization through effective synergy and was attended by over 70 participants from CCL’s commercial team including Business Unit Managers.

While addressing the audience, Muhammad Akram Commercial Director CCL said, “It is significant to realize the value of synergy between marketing and sales teams to sail in the right direction to accomplish organizational objectives.” He advised the participants to learn and then apply because without application of learning, there will be no behavioral change and no change means no improvement in the outcome.

Participants shared their experiences and were also provided the opportunity to present their understanding through group exercises and presentations.

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