KALV launched in sachet

LAHORE, AUGUST 2019: CCL has recently launched the sachet version of KALV, a unique organic marine source calcium preparation with the best fit of Vitamin k2 as Mk7, Vitamin D3 and magnesium in orange flavour. The launch ceremony was held at a local hotel in Murree, which was attended by over 120 colleagues from marketing and sales team of Matrix.

“Being a brand manager, I foresee this product as a mega brand of CCL in years to come. Over 52% women in Pakistan are calcium-deficient and we are providing the most effective solution to them in the form of Kalv sachet,” remarked Umar Salahudin, Assistant Product Manager Matrix team, CCL.

“If you’re K2 deficient, added calcium can cause more problems than it solves, by accumulating in the wrong places, like your soft tissue. Similarly, if you opt for oral vitamin D, you need to also consume it in your food or take supplemental vitamin K2 and more magnesium. Taking mega doses of vitamin D supplements without sufficient amounts of K2 and magnesium can lead to vitamin D toxicity and magnesium deficiency symptoms, which include inappropriate calcification that may damage your heart,” remarked Dr. Azra Saeed Awan, Head of Department of Fauji Foundation Hospital in Rawalpindi, who addressed the audience as a guest speaker and highlighted the importance of Red Algea Calcium with Vitamin K2.

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