LAHORE, AUGUST 2019: After 50 years of leadership and excellence, Pulmonol was relaunched nationwide with events in 45 cities of Pakistan. At the event held in Lahore at CCL’s Head Office, the new packaging was unveiled by Dr. Shahzad Khan, CCL’s MD & CEO and ExCom members. The Consumer Healthcare marketing team presented the audience the reasons for change in packaging, driven by findings from a Nielsen research study on Pulmonol pack rejuvenation.
The brand team shared with the audience that the new packaging creates a modern look and feel while retaining the key elements of brand associations such as the image of lungs, checkered pattern and colors.
Furthermore, the addition of unit carton provides benefits of protection from sunlight, strength and will support in better visibility leading to better over-the-counter sales.