An exciting and colorful ceremony was held at the Luxus Grand Hotel in Lahore this week to mark the launch ceremony of Chatooli, the digestive candy, introduced by the Consumer Healthcare division of CCL Pharmaceuticals.“Welcome to the launch ceremony of Chatooli, which is being brought to you after many moons of research and spade work and we are proud that you being our strategic partners are here with us to write another chapter of success,” remarked Usamah Iyyaz Billah, Marketing Manager, CCL Pharmaceuticals. Over 150 guests including traders, distributors, and other partners of CCL attended the ceremony, which began with the rhythmical dancing to the rising drum beats interspersed by cheerful shrieks of the passionate retail and trade community. “Welcome to the launch ceremony of Chatooli, which is being brought to you after many moons of research and spade work and we are proud that you being our strategic partners are here with us to write another chapter of success,” remarked Usamah Iyyaz Billah, Marketing Manager, CCL Pharmaceuticals. “I am delighted to be amongst you today to witness this launch and thank you for your continued support and motivation all these decades,” remarked a jubilant Dr. Shahzad Khan, Chief Operating Officer of CCL Pharmaceuticals. He presented the vision and history of CCL and highlighted the role of consumer healthcare products in its growth. Dr. Rizwan Khan, Director of Quality Operations at CCL talked about the efforts, which had gone into the making of this product over the past many months. “Quality at CCL Pharmaceuticals is a continuous process and for a product like Chatooli, which addresses dyspepsia, flatulence and better digestion it was vital to get the best quality as well as an exciting taste,” he added. “We are proud to be the 4th largest consumer healthcare company in Pakistan. We may be a small team at Consumer Healthcare yet we have big dreams and I have full faith in you and my team that we will make Chatooli another resounding success story, just like we did with Dextron-D,” remarked Khalid Shafiq, Head of Marketing and Sales, Consumer Healthcare, CCL. Later Usamah presented the category and market overview and Salman Asif, Assistant Brand Manager – CH, introduced the marketing and communication plan. Salman mentioned that the product launch is being supported by social media and radio campaigns, and an engaging school activation program will be launched soon to communicate the benefits of the product to children.