CCL conducted Logo and Brand Guidelines Training sessions in September, 2021. The sessions were a follow up to the unveiling of the CCL logo in a completely red new look. Ali Maudoodi – Corporate Communications and Sustainability Manager conducted the Logo and Brand Guidelines sessions, the participants in the sessions belonged from all operating companies and departments of CCL at Head Office and Plant. Participants were briefed on the usage of the logo on different formats, Backgrounds, its missuses as well as introduced to the new font styles that can be used in all communications for CCL. A total of 4 sessions have been conducted while more are to be conducted in the regions in the future.