Mitchell’s Fruit Farms, one of Pakistan’s most established consumer food brands, has appointed Kashif Sheikh as the company’s Chairman and Usman Zafar Butt as Chief Executive Officer, marking a key leadership transition following its acquisition by CCL Holding. The leadership change underscores a strategic shift as Mitchell’s continues its transformation under new ownership.
Mitchell’s Fruit Farms, founded in 1933, has a long legacy of delivering trusted food products both locally and internationally. With CCL Holding’s stewardship, the company is undergoing a renewed focus on scale, innovation, and expanding its footprint across markets.
Moreover, following the election of directors, Mitchell’s also reconstituted major oversight committees. The Audit Committee will now be headed by Ahsan Rashid, with Asim Dilawar Sheikh and Nadeem Bin Javaid Sheikh serving as members. The Human Resource and Remuneration (HR&R) Committee has been reorganised under the chairmanship of Babur Sultan, with Hassan Zubair Sheikh and Usman Butt as members. Meanwhile, the Sustainability Committee has been reshaped with Fariyha Subhani as chairperson, joined by Hassan Zubair Sheikh and Usman Butt.
In a notice to the Pakistan Stock Exchange, Mitchell’s said these changes comply with statutory requirements and reflect the company’s updated governance and leadership structure.
The appointment reflects CCL Holding’s commitment to enhancing leadership capabilities in its portfolio companies as part of broader efforts to drive sustainable growth and lasting value.
