With Mitchell’s joining its portfolio, CCL Holding reinforces its commitment to long-term growth across healthcare, food, and consumer wellbeing.
CCL Holding Pvt. Ltd. (“CCL Holding”) is pleased to announce that on October 16, 2025, the company completed the acquisition of 13,447,058 ordinary shares, representing 58.78% of the total issued ordinary share capital of Mitchell’s Fruit Farms Ltd. (“Mitchell’s”).
Founded in 1933, Mitchell’s Fruit Farms is one of Pakistan’s most iconic and trusted food companies, producing a diverse portfolio of over 80 products across 12 categories, including beverages, jams and spreads, confectionery, and processed foods. Since its inception, Mitchell’s has been a household name synonymous with quality, authenticity, and consumer trust.
CCL Holding is a diversified investment platform with a portfolio spanning Healthcare & Life Sciences, Food & Beverage, and Beauty & Personal Care. Guided by its purpose of Investing in Wellbeing and Building for Generations, CCL Holding builds trusted, purpose-driven enterprises that enable healthier lives, create long-term value, and strengthen communities through meaningful impact.
The acquisition of Mitchell’s marks a natural and strategic extension of CCL Holding’s mission. By bringing a heritage brand into its portfolio, CCL Holding enhances its commitment to everyday wellbeing and deepens its presence in the Food & Beverage sector. This acquisition reflects the Group’s commitment to building enduring businesses that improve quality of life while serving communities at scale.
Speaking on behalf of the Board of Directors of CCL Holding, Kashif Sajjad Sheikh, Executive Chairman, CCL Holding, and Chairman Mitchell’s, remarked, “Mitchell’s has a heritage of more than 90 years in nourishing families across Pakistan. At CCL Holding, we see this acquisition as augmenting our synergies with a legacy brand that shares our belief in creating lasting value for communities. Together, we will scale Mitchell’s strengths, broaden its reach, and ensure it continues to thrive for generations to come.”
Commenting on the acquisition, Usman Butt, Chief Executive Officer of Mitchell’s Fruit Farms, said, “This acquisition marks the beginning of a new chapter for Mitchell’s. With CCL’s vision and commitment to wellbeing, we are confident in unlocking fresh growth opportunities, innovating our product range, and taking the Mitchell’s legacy to new heights, both within Pakistan and in global markets.”
